A commitment to high standards.

A commitment to high standards.

To ensure our standards of quality and fairness positively reach and affect each of our clients, employees and stakeholders, Aveda has enacted essential procedures and policies for corporate governance.

With extensive experience in the oil and gas services and oilfield hauling sectors and a strong track record of value creation, the Aveda management team is at the leading forefront of the industry—from technology to customer service.

Meet them here.

Ronnie Witherspoon , , , Chief Executive Officer, President

Ronnie Witherspoon brings over 20 years of oilfield industry expertise to Aveda. Most recent positions include President of Superior Well Services, Executive Vice President of Nabors Completion and Production Services and Senior Vice President at C&J Energy Services. Ronnie spent over 14 years at Nabors in a wide variety of operational, business development and leadership positions that included Senior Vice President and General Manager of Northern Division, Senior Vice President of Marketing and Business Development and Vice President of Operations to name only a few.

A multiple graduate of the University of Oklahoma with a Bachelors of Science, Masters in Science and a Masters in Business Administration coupled with advanced graduate studies from New York University, Ronnie started his career with Schlumberger providing logging services to clients in the Gulf of Mexico and worked in the finance arena while completing his graduate studies. This afforded Ronnie with a unique and varied perspective as he grew his leadership career. Ronnie is also a published author and board member of several associations, both within and outside the energy industry.

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Tom Halliday , , , VP Operations US

Tom Halliday is the Vice President of Operations for Aveda Transportation and Energy Services, US Operations and is responsible for the organization’s daily U.S. Operations for 6 terminals strategically located in major plays across Oklahoma, Texas, North Dakota, Pennsylvania and Florida. Tom joined Aveda in Q2-16 to bring more than 4 decades of oilfield services experience to the Operations team. Additional responsibilities include leadership of shared services functions including Business Development, HSE, Human Resources and DOT Compliance.

Prior to joining the Aveda team, his career spanned leadership roles involving consulting with Shell Oil, drilling with Nabors and Baker Hughes, and completions with Mobley Company and Dresser Magcobar. He brings an analytical mindset for process engineering and the ability to lead change in operational environments including financial efficiency and growth, growth of performance cultures, and a personal commitment to the success of the organization.

With his roles at Baker Hughes and Nabors Drilling covering 30 years, he developed a range of skills in positions including Marketing and Contracts, District and Regional Manager roles across a range of functions within the drilling environment, ending as a Vice President of Operations for the Southern Division, providing him with a wealth of experience to support Aveda’s operations in those areas.

Tom is a team-focused leader and combines marketing and business development with operational service quality supported by best in class safety and people strategies to elevate Aveda’s reputation among clients, employees, and the communities where Aveda works, and our employees live.

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Les Ovelson , , , VP Operations Canada

Les Ovelson is the Vice President of Operations for Aveda Transportation and Energy Services, Canada Operations and is responsible for the organization’s daily operations within Canada. Les brings a commitment and passion for building and leading synergistic teams in organizational structures from start-ups to established performance cultures for more than two decades in North American heavy oilfield transportation roles. In addition, his leadership responsibilities have included Marketing, Business Development, Human Resources, and HSE leading to a well-rounded operational vision of success.

Les joined Aveda in early Q3-16 after a career with Kos Oilfield Transportation and ATK Oilfield Transportation. As the Chief Operating Officer of ATK Oilfield Transportation, Les took the company from the start-up concept to operating six terminals across Canada and the United States. Les is a second-generation oilfield leader, following the industry his father also loved. He has nurtured a lifelong commitment to the priority of relationships combined with financial acumen for success in the oilfield.

In addition to career positions with Kos and ATK, Les has successfully consulted with a variety of companies to provide contract supervision, problem identification and resolution, and subject matter expertise in heavy oilfield transportation.

It is a source of pride for Les that he has been involved in every position within heavy oilfield transportation and he leverages that experience to create professional credibility, environments of trust and safety, and a philosophy that great teams support the organization’s success.

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Contact us

US Corporate Office

333 North Sam Houston Pkwy East
Suite 1200
Houston, TX 77060

(888) 664-1380

Canada Corporate Office

Suite 300, 435 - 4th Ave SW
Calgary, AB T2P 3AB

(888) 829-1370